Reading Rainbow first launched in 1983 as a children’s television series designed to encourage reading. The show ended in 2009, after earning a remarkable 26 Emmys, the Peabody Award and more than 200 other broadcast awards. In 2011, LeVar Burton formed RRKIDZ to continue his commitment to giving children the finest reading and enrichment experiences found anywhere.
Headquartered in Los Angeles, RRKidz reconceived Reading Rainbow for today’s children with the support of series creator WNED/Buffalo. Reading Rainbow, the #1 education service, now offers its fully reimagined library of books, videos, and games for the Web, iPad, and Kindle Fire. With the mission of bringing a passion for reading to Every Child, Everywhere, Reading Rainbow is available at home, in the classroom, and on the go.